Privacy Policy
This Privacy Policy explains how Lilley’s Arena (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information obtained from users (“you” or “your”) of our website in Australia. We are committed to protecting your privacy and ensuring the security of your personal information in compliance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
1) Information We Collect
We may collect the following types of personal information when you use our ecommerce website:
1.1. Personal Identifiable Information:
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- Name
- Contact information (email address, phone number, mailing address)
- Payment information (credit card details, bank account information)
- Billing and shipping details
- Account credentials (username and password)
- Any other information you provide during the registration process or while making a purchase
1.2. Non-Personal Information:
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- Aggregated and anonymized information about your interactions with our website, such as pages visited, products viewed, and the duration of your visit
- Device information (IP address, browser type, operating system)
2) How We Use Your Information
We use the collected personal information for the following purposes:
2.1. Order Processing and Fulfillment:
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- To process and fulfill your orders
- To communicate with you about your orders, including order confirmations and updates
- To provide customer support and address any inquiries or concerns you may have
2.2. Account Management:
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- To create and manage your user account
- To verify your identity during account registration and password resets
- To personalize and enhance your browsing experience on our website
2.3. Marketing and Communication:
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- To send you promotional offers, newsletters, and updates about our products and services, subject to your consent where required by law
- To conduct market research, analyse trends, and improve our marketing strategies
2.4. Legal and Compliance:
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- To comply with applicable laws, regulations, and legal processes
- To protect our rights, property, or safety and that of our users or others
- To prevent, investigate, or address potential or actual fraud, security breaches, or illegal activities
3) Disclosure of Your Information
We may disclose your personal information to the following entities or under the following circumstances:
3.1. Service Providers:
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- Third-party service providers who assist us in operating our business, such as payment processors, shipping partners, and IT support providers
- These service providers are contractually obligated to handle your personal information securely and only for the purposes specified by us
3.2. Legal Requirements:
When required by law, such as responding to a court order or lawful request from a government authority
3.3. Business Transfers:
In the event of a merger, acquisition, or sale of our company or its assets, your personal information may be transferred to the acquiring entity
4) Your Choices and Rights
4.1. Consent:
By using our website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy
4.2. Marketing Communications:
You have the right to opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in the emails or by contacting us directly
4.3. Access, Correction, and Deletion:
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- You have the right to request access to, correction, or deletion of your personal information that we hold, subject to applicable legal requirements
- To exercise these rights, please contact us using the information provided at the end of this Privacy Policy
5) Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no data transmission or storage system can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
6) Links to Third-Party Websites
Our website may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit.
7) Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.
8) Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the form below:
By using our ecommerce website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms and conditions.
Last update 07/06/2023